AI video generation is no longer just about producing a visually impressive clip. For creators looking to use AI to make short films, advertisements or even feature films, the harder questions are whether characters can remain consistent, whether shots can unfold as intended, and whether a video can tell a coherent story from beginning to end.

Kling AIโ€™s latest release, Kling 4.0, introduces features designed to tackle these challenges. The model update focuses on motion performance, creative control and longer-form storytelling.

Kling 4.0 supports native video generation of up to 30 seconds in a single generation, along with up to 15 multimodal reference assets and 10 keyframes, giving creators more control over characters, scenes, actions and camera movements. Rather than focusing solely on visual quality, these features reflect a broader effort to make AI video generation more consistent and easier to control.

Screenshot from videos generated by Kling 4.0

From generating images to directing shots

AI video creation has traditionally relied heavily on text prompts. Creators describe the scenes they want, and the model generates the footage. However, complex camera movements, character actions and scene transitions can be difficult to control precisely. Even when individual shots look convincing, combining them can result in inconsistent character appearances or discontinuous actions.

Kling 4.0โ€™s multimodal reference feature supports images, videos and audio as inputs, with up to 15 reference assets. Its keyframe feature supports up to 10 control points for planning character states, action changes and scene transitions.

The two features serve different purposes. Reference assets help the model understand how a video should look and feel, while keyframes allow creators to define how a story should unfold.

A Kling AI spokesperson told TechNode that these capabilities target two major challenges in AI video creation: creative control and narrative continuity. Text prompts alone can make it difficult to describe characters, settings, action rhythms and camera movements precisely.

Multimodal references and keyframes provide additional ways to guide the generation process, which helps creators exert greater control over how shots develop. In practice, these features could also reduce reliance on repeated generations and manual selection, although their effectiveness will depend on the complexity of the scenes being created.

Screenshot from videos generated by Kling 4.0

The real challenge of long-form video is more than duration

Kling 4.0 supports native video generation of up to 30 seconds and allows existing videos to be extended, providing more room for continuous action and multi-part storytelling. But longer videos do not automatically make for more complete stories.

According to a Kling AI spokesperson, the biggest technical bottleneck as AI video moves toward longer-form content remains stability, controllability and narrative coherence over extended periods. As video length increases, models must maintain consistency in character identity, spatial relationships, action continuity, camera direction, lighting and audio-visual synchronization.

This is a key challenge for AI video as it moves beyond short clips toward complete productions. A compelling shot lasting a few seconds can be obtained through repeated generation and selection. A longer work, however, requires shots to connect naturally, characters to behave consistently with the storyline, and the visual style to remain coherent throughout.

In this context, Kling 4.0โ€™s upgrades are not simply about extending video duration. They also seek to give creators greater control over the video production process as a whole.

Screenshot from videos generated by Kling 4.0

What comes after better-looking AI video?

As the visual quality of AI-generated video improves, comparisons based solely on realism are becoming less sufficient to assess a productโ€™s competitiveness. For professional creators, the ability to reproduce characters consistently, control camera movements, follow storyboards and reduce the cost of repeated revisions is equally important.

A Kling AI spokesperson described this as a natural evolution of the industry. As overall visual quality improves, fidelity is becoming a baseline capability rather than the sole competitive advantage. The next priorities are more precise creative control and a better understanding of scripts and storyboards.

This shift also reflects the practical demands of film and video production. Whether creating advertisements, animation or films, creators need shots that work together to convey a broader narrative, rather than a collection of visually impressive moments. A modelโ€™s ability to interpret directorial intent and maintain continuity between shots will influence how useful AI tools are in professional production.

According to a Kling AI spokesperson, the future of AI video tools lies beyond individual generation tasks and will increasingly encompass ideation, reference input, shot generation, editing, video extension and iterative refinement.

More control does not mean AI can independently make a film. Story development, shot selection and final editing still require human judgment. The more important question is whether AI models can give creators enough control and consistency to make the production process more predictable, rather than leaving them to repeatedly generate footage in search of usable results.

For AI video tools, the next test is not simply whether they can generate a convincing shot, but whether they can deliver the right shots, in the right sequence, with enough consistency to serve a larger story. That is what will determine whether AI video can move beyond generating individual clips and become a practical part of filmmaking.

Jessie Wu is a tech reporter based in Shanghai. She covers consumer electronics, semiconductor, and the gaming industry for TechNode. Connect with her via e-mail: jessie.wu@ovau.ip-ddns.com.