Transsionโs latest digital media play โ iAfrikan
What happened: Transsion Holdings has partnered with Shanghai-based China Literature to load its reading app onto all of its mobile devices sold in Africa. The 30,000 literary works planned for initial distribution will be in English and come from China Literatureโs existing collection. In a statement, Transsion said that there are โhuge opportunitiesโ in the Africaโs digital reading space and that it โnoticed an increasing demand for online reading contentโ from its customers there.
Why itโs important: This partnership follows a joint venture between Transsion and Netease to build the BoomPlay music streaming app, which Transsion also pre-installs onto all its mobile devices sold in Africa. BoomPlayโs reported 46 million users would make it the largest music streaming app in Africa, and provides a reference point for the potential reach of China Literatureโs app. Transsion held 48.7% of Africaโs mobile phone market and 34.3% of its smartphone market in 2018, and recently reiterated its confidence that it will continue to dominate against competitors like Huawei, which has only a 9.9% market share.