Gaming giant NetEase is under fire on Chinese social media for its layoff practices following a series of WeChat articles from a former employee who alleges that he was fired without cause while contending with a serious illness.

Why it matters: NetEase has reportedly been laying off large numbers of employees from its gaming, e-commerce, and education businesses since February, though the company has said on a number of occasions that the numbers mentioned in the reports are inaccurate.

  • According to a report from Caijing Magazine, NetEase fired 30-40% of its staff in February from its e-commerce platform Yanxuan, 100 employees for its education unit, and 40% of its public relations staff.
  • Many former NetEase employees have said on professional networking platform Maimai that the layoff numbers are real.

Details: The former NetEase employee said in a WeChat article which has been viewed more than 100,000 times that he was fired in March despite being one of the top-performing employees on his team.

  • The employee joined NetEase in 2014 and worked as a game designer for five years.
  • According to the article, the employee was diagnosed in January with dilated cardiomyopathy, a potentially serious heart condition.
  • He was told by his manager to leave the company in March after receiving a โ€œDโ€ rating in his employee evaluation. However, the employee said he had the second-highest output in his team during the period, showing several screenshots as proof in articles published to his WeChat public account.
  • The former employee also said that NetEase human resource personnel threatened retribution when he asked for a standard six-month salary compensation for his five years at the company, signaling that he would be given a bad reference if he pushed for the severance.
  • The employee did not immediately respond to TechNodeโ€™s inquiries on Monday.
  • NetEase issued a statement on Monday, apologizing for the companyโ€™s โ€œinsensitiveโ€ and โ€œharshโ€ practices but stating that the former employee did not meet quality standards in his work despite his high output.
  • The company said that it gave the employee a six-month salary compensation and promised to offer more help as needed. The former employee confirmed that the company paid the severance following a labor law arbitration in a post on his public WeChat account.
  • Chinese netizens blasted NetEase on Chinese social media, and the story ranked second on microblogging platform Weiboโ€™s trending topics as of Monday afternoon. Many Weibo users criticized NetEaseโ€™s apology as โ€œinsincereโ€ and โ€œa mere cover-up.โ€
  • โ€œYou gave the most work to the lowest-performing people on the team because he produces the most bugs? Am I stupid, or are you?โ€ asked Weibo user suing the handle โ€œShuiyin Qianchangโ€ in a comment on a post about NetEaseโ€™s apology.
  • WeChat users also slammed NetEase for the statement. โ€œNetEase did not apologize for what it did. It apologized for the public getting to know what it did,โ€ a user said in a comment about a news story on the incident from Tencent News. The comment received more than 1,100 upvotes.

Context: NetEase has been trying to reposition itself in Chinaโ€™s internet landscape, selling its cross-border e-commerce platform Kaola to Alibaba in September.

  • The company secured $700 million from Alibaba and Yunfeng Capital for its NetEase Cloud Music in September.
  • The companyโ€™s education unit Youdao listed on the New York Stock Exchange on Oct. 25, offering 5.6 million American depositary shares (ADS) for a net raise of $213 million.

Tony Xu is Shanghai-based tech reporter. Connect with him via e-mail: tony.xu@ovau.ip-ddns.com

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