ใ็ไธ็ใๆน็๏ผๅพฎไฟก็ฆปๅผ ๅฐ้พๆณ่ฆ็ใ็คพไบคๆจ่ใๆด่ฟไบ โ 36Kr
What happened: Mega messaging app WeChat is testing on a limited group of users a new feature on โTop Storiesโ page, which lists the most popular articles from WeChat official accounts they follow. Test users get new personal pages which show all the articles that they tapped โWowโ on for the past seven days. The pages showing each userโs โWowโ-rated articles are viewable by any other WeChat friend, who can simply click the link shown on the โTop Storiesโ page to access. โWowโ was initially translated in Chinese to to โLike,โ then โWorth Readingโ and now โIโm Readingโ in WeChat, and is located at the bottom of content posted to the platform.
Why itโs important: WeChat launched โTop Storiesโ to compete with Jinri Touiao, the top news aggregator in China with 239 million monthly active users (MAU) as of December, according to data analytics firm QuestMobile. The platform wants to use โsocial recommendationsโ to encourage users to read what their friends are reading. However, critics say that pushing users to expose their interests to WeChat friends may increase peer pressure on the platform. The comment below 36Krโs WeChat version of the article that received the most โLikesโ said, โSince WeChat changed Likes to Wow, I hardly click it. I donโt like people to see what I am reading even though there is nothing I need to hide.โ
