It is reported that Qunar, an online travel search service majority-owned by Baidu, has raised a total of US$ 57 million in a new round of funding from Baidu, Hillhouse Capital and GGV Capital. The three investors each contributed US$ 19 million. It is said this round was secured in the past March and the valuation is unknown.(in Chinese)

Qunarโ€™s official response is that the report was not confirmed with them and the details were โ€œfar from the truthโ€.

Baidu and GGV Capital are Qunarโ€™s former investors. GGV Capital invested US$ 15 million in November 2009, followed by Mayfield Fund, GSR Ventures and Teneya Capital. Baidu invested US$ 306 dollars to Qunar in July 2011 and obtained a controlling stake, 62.01%. At that time, Qunar was estimated to be valued at $485 million.

This round of financing is probably the last one before its IPO. In April, Qunar has raised the CPC-based advertising prices by 40%~80%, which is interpreted by insiders as efforts to improve its financials before IPO. But OTAs who pay for advertising arenโ€™t happy about that. Around 10 other local OTAs like Elong, Mangocity boycotted the price adjustments and removed their offerings from Qunar recently.

image credit: gmw.cn

She reads, travels, photographs and writes, with interests in chronicling China tech scene and interpreting how technology disrupts the way people live.

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