A Huawei executive has confirmed that its next flagship smartphone, the Mate 30, will deliver without Google services or apps pre-installed, and that alternatives were in active development.

Why it matters: The absence of Google services and apps will have little effect on the new handsetโ€™s performance in Huaweiโ€™s home market as they are blocked in China, but experts have said that it may significantly lower its appeal in overseas markets.

  • Smartphone makers need to purchase a license from Google to pre-install popular Google apps such as the Google Play Store and Google Maps.
  • Google said last month that it could not sell the license to Huawei because a temporary reprieve from the US government does not apply to new products such as the Mate 30.
  • โ€œNo consumers in Europe would want a phone without Google services,โ€ Tiago Alves, vice president of Asia Pacific at Aptoide, a Portugal-based Android app store, told TechNode in a June interview.

Details: Wang Chenglu, Huaweiโ€™s president of consumer software, confirmed at the International Radio Show (IFA) consumer electronics expo in Berlin last week that the new Mate 30 handset would launch without Googleโ€™s apps or access to its services, and the company is developing alternatives so that user experience faces as little disruption as possible, according to Ausdroid, an Australia-based tech news outlet.

  • The devices will run the Android 10 operating system with Huaweiโ€™s EMUI 10, the latest version of its mobile user interface, layered on top.
  • Huawei is set to unveil the Mate 30 line on September 18 in Munich, Germany, but it is unclear when the devices will go on sale.

Context: Huawei released its in-house mobile operating system, HarmonyOS, last month, which is considered to be an Android alternative.

  • Huaweiโ€™s upcoming P40 flagship handset may run the HarmonyOS, said Richard Yu, CEO of Huaweiโ€™s consumer business group.
  • Huawei smartphone sales in Europe tumbled 16% year on year in the second quarter, though it retained its position as the second-largest smartphone vendor in Europe with 8.5 million units shipped during the quarter ended June 30.

Writing about semiconductors and telecommunications.

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