Research published this week has brought to light the novel methods Tencent uses to censor and limit the proliferation of โ€œsensitiveโ€ images in realtime on popular messaging app WeChat. The report claims that users are unknowingly contributing to a database of blacklisted images.

Why it matters: Chinese companies are required to police content on their platforms to avoid government censure. The methods these firms use to filter content are largely complex and clandestine.

  • Realtime categorization of images is computationally intensive and more complex than analyzing text sent within a chat.
  • Tencent has found ways to minimize processing times, with users of WeChat not even realizing that a photo failed to be delivered.
  • Some companies employ thousands of content moderators but are also using technology to automate the process.
  • WeChat claims to have more than 1 billion daily active users worldwide.

โ€œTencent implements realtime, automatic censorship of chat images on WeChat based on text contained in images and on an imageโ€™s visual similarity to those on a blacklist.โ€

โ€”Citizen Lab researchers Xiaong Ruohan and Jeffrey Knockel

A Tencent spokesperson refused to comment when reached by TechNode on Wednesday.

Details: The report, published by University of Torontoโ€™s Citizen Lab, claims that users who send images on the app help to populate a blacklist of sensitive photos that are categorized and given a unique โ€œhashโ€ fingerprint.

  • When a user sends an image, WeChat checks to see if an imageโ€™s fingerprint, which is the same for identical images and is easy to compute, has been included on a blacklist. If it has, the image is prevented from reaching the intended recipient, according to the researchers. The process is completed in realtime.
  • If the image is not on the blacklist, it is sent to the recipient. However, the image is then retroactively analyzed for sensitive content.
  • Text in a photo is analyzed using optical character recognition. The imageโ€™s likeness is also compared to others on the blacklist for so-called harmful content. This process takes a longer time to complete.
  • If unwanted content is found, the imageโ€™s fingerprint is added to the blacklist.
  • WeChatโ€™s Newsfeed-like feature Moments and group chats are typically more heavily scrutinized that one-one-one conversations, the researchers found.
  • WeChatโ€™s censorship is reactive to big news events, the researchers said, including the arrest of Huawei CFO Meng Wenzhou in Canada earlier this year, China-US trade tensions, and US elections.

Context: Regulator-imposed cleanup campaigns of the Chinese internet have become more frequent and far-reaching in recent years. Companies that do not comply are held liable through suspensions of their operations and fines.

  • Late last year, WeChat pledged to strengthen its censorship mechanisms in order to crack down on pornographic and vulgar content on social media accounts.
  • The move formed part of a campaign spearheaded by the National Office Against Pornographic and Illegal Publications, which began in April 2018.
  • Administrator of group chats can be held responsible for the content shared in the groups they operate.

Christopher Udemans is TechNode's former Shanghai-based data and graphics reporter. He covered Chinese artificial intelligence, mobility, cleantech, and cybersecurity.

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