ๅญ่่ทณๅจๆจๅบ็ช่ๅฐ่ฏด๏ผไฝไบงๅ่ฎพ่ฎกๅ ไนๆฏ็ฑณ่ฏป็็ฟป็ โ Jiemian
What happened: Bytedance has reportedly released a reading app, โFanqie Xiaoshuo,โ which translates literally as โTomato Novel,โ according to media outlet Jiemian. The app offers a wide array of novels for free but includes pages of ads within the books. As of writing, it ranked fourth among free reading apps on Appleโs China App Store. Records Jiemian obtained from app database website Qimai.com showed that the developer previously developed a reading app with a name that translates to โTomato Readingโ with a bundle IDโthe identification code for apps in Appleโs ecosystemโthat is related to Bytedance. The record has since disappeared from the website, and the company had no comment, according to Jiemian.
Why itโs important: The addition of a novel-based platform further expands Bytedanceโs product lineup. Although the app received a number of bad reviews for frequent ads and low-quality content, the fact that it is ranked so highly two months after first appearing on the App Store indicates that it is quickly gaining users. Bytedance has recently made major moves to diversify its business, such as establishing an internal platform to support its live-streaming services and acquiring a Shanghai-based mobile games company.
