Pinduoduo’s co-chairman and co-CEO Zhao Jiazhen said the company’s first-party brand business will take longer than initially expected to launch, while reaffirming it as a long-term supply-chain strategy.

The company plans to work with manufacturers on product development and participate in product definition, research and development, quality standards and market testing. First-party products will coexist with goods supplied by third-party merchants on the platform. [Sina Technology, in Chinese]