Chinese short video app Zynn on Monday halted its practice of paying users to watch videos and invite friends to use the app, just days after it was removed from both Googleโs Play store and the Apple App Store.
Why it matters:ย Zynn, developed by Chinese tech company Kuaishou, is part of the companyโs efforts to challenge Bytedanceโs Tiktok in overseas markets. However, Zynn has experienced a series of setbacks after launching in May.
- The pay-to-watch approach quickly sent Zynn to the top of download charts in the US earlier this month. New users earned $1 for signing up and more for watching videos. They also could earn up to $20 for every five friends who downloaded the app and watched, according to theย Financial Times.
- Kuaishou, with 300 million daily active users (DAU), is Chinaโs second-largest short video app behind Douyin, the domestic version of Tiktok, which has 400 million DAU.
Details: Zynn has replaced the payment feature with a new rewards system called Zynncheers, which gives users points, instead of cash, for signing up and watching videos, according toย The Verge.
- Zynn says users will get โbenefits and rewardsโ for collecting those points, but it didnโt offer details.ย
- The changes came days after the app was taken down by both the Google Play Store and Apple’s App Store.
Context:ย Launched in May, Zynn became the most downloaded app on the US App Store in the first week of June, according to app data providerย Sensor Tower. The app notched more than 2 million installs worldwide in May.
- Google removed the app from its Play Store last week after finding one video was โplagiarized,โ the company told the Financial Times.
- Before that, a number of social media influencers complained toย Wiredย that they found videos they had originally uploaded to Instagram, Youtube, and Tiktok were reposted to Zynn without their consent.
