ไปๆฅๅคดๆก็งๅฏๅญตๅK12็ฝๆ ก๏ผๅฏนๆ ็ฟ่พ ๅฏผ โ 36Kr
What happened: Bytedance is forming an online education platform for kindergarten, primary, and high school students, media outlet 36Kr reported on Tuesday. The platform will debut in time for the 2019 summer holidays and will initially offer live-streamed mathematics courses for primary school students. It will hire former employees of major educational training sites such as Xueersi and Yuanfudao.
Why itโs important: The platform launch marks Bytedanceโs push for a larger share of the online education market. According to 36Kr, Bytedance has been hiring large numbers of course consultants and product operations personnel for K-12 products since 2018, possibly in preparation for the new platform. The companyโs two existing education productsโone-on-one English tutoring platform Gogokid and foreign teacher live-streaming platform aiKIDโhavenโt had much success despite various promotional efforts. However, the new platform could see Bytedance leverage the experience it has gained and become a major player in the field.
