Counterpoint Research released earlier today the latest report on global smartphone shipments.

The research shows a 3% annual decline regarding total global shipments. Counterpoint Research suggests that โ€œthis is the first time that the global smartphone market has declined for three consecutive quarters.โ€

Chinese manufacturer Huaweiโ€™s global shipments for the period hit 52 million, up 33% year-over-year, making the company the second largest one on the global shipment units list. Xiaomi, which just completed a 100 million global shipments goal for 2018 on October 26, recorded 35.7 million global shipments for the period, up 25% year-over-year.

Oppo and Vivo both report quarterly international shipments over 30 million, making the two and Xiaomi the wining Chinese manufacturers with their own โ€œhighest ever shipments in a single quarterโ€.

Lenovo, a Chinese brand well-known for PC technology, saw a 26% decline in shipment units, and a 25% decline in shipment market share.

Industry leader Samsung remained on top of the list in terms of shipment units (72.3 million) and shipment market share (19%), though both units and share declined year-over-year. Appleโ€™s performance remains flat.

Global smartphone shipments ranking and market share for 2018 quarter three. (Image Credit: Counterpoint Research)

Another highlight of the report is top Chinese smartphone manufacturersโ€™ declining reliance on domestic markets.

Xiaomiโ€™s shipment growth domestically dropped 16%, whereas global shipment growth increased 83%. Xiaomi ranked 4th with a 9% global market share for the period on the global list, but was 38.1% behind Oppo and Vivo which both acquired 21% in-China shipment share on the domestic list.

Major Chinese multinational smartphone manufacturersโ€™ domestic and international growth compared. (Image credit: Counterpoint Research)

As Huawei, Apple, and Xiaomi all released new models recently, a report on the 4th quarter and the whole 2018 year will be worth looking forward to.

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@ovau.ip-ddns.com

Join the Conversation

4 Comments

Leave a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.