็พๅบฆๅ่ฆๅ็ตๅ๏ผๆณ่ฎฉๅๅนฟๅ็ไปฃ็ๅๅธฎๅฟๅ็้ฒ โ 36Kr
What happened: Chinese tech giant Baidu is looking into an e-commerce project, to be named Baiyoupin (็พไผๅ), that will focus on delivery of fresh produce and groceries. Tech media platform 36Kr cited local media as saying the new project would be led by Xiang Hailong, who oversees Baiduโs search related business products and sales force management. One possible strategy, the report said, would be for Baidu to join arms with its advertising agency partners, although it wasnโt clear if that would involve a single agency or a group of agencies. Baidu has not confirmed the reports.
Why itโs important: If confirmed, Baiyoupin would be Baiduโs second attempt to enter e-commerce. The companyโs Youa (ๆๅ) project, which was unveiled in 2011, was a failure. Baiduโs perseverance in its e-commerce ambition is partially due its desire to leverage its massive user search data to create user profiles. Baidu would be entering a highly competitive market characterized by a limited number of brands and suppliers, many of which are already cooperating with existing e-commerce giants. Baiduโs lack of physical infrastructure, including logistics support, presents another challenge.
