ๅฏน่ฏ่ถฃๅคดๆกๆ่ตไบบๆฒ็จ๏ผโ็ฒพ่ฑโๅฏนไธ็็็่งฃๅ็ฐๅฎๆ่ฑ่ โ Tencent Tech
What happened: According to people close to Nasdaq-listed news and content distribution platform Qutoutiao, the Tencent-backed company is recruiting staff for a new gaming team. Qutoutiao, for the first phase of the gaming plan, would focus on WeChat games. Visual content such as photos and short videos will also receive more strategic attention from Qutoutiao in the future. During an interview with Tencent Tech, an early investor of Qutoutiao said the company will still target lower-tier cities and areas.
Why itโs important: Qutoutiao, with Tencent as an investor, will see channel advantage for its games targeting WeChat platform. However, with ByteDanceโs Jinri Toutiao and other information platform already fighting in the market, and gaming industry in innovation bottlenecks and macro environment turbulences, Qutoutiaoโs path to substantial commercial performance breakthroughs is tough. Meanwhile, Qutoutiaoโs strategy eyeing less-developed internet markets in lower-tier cities and areas is similar to group-buy Pinduoduoโs โ modifying business models and digital projects already successful in larger cities and using them in non-cultivated regions for new market opportunities.
