ไธไธ็งๆ็ดๆญไธๅก่ขซๅพฎๅๆถ่ดญ ๅข้ๆดไฝๅ ๅ ฅๅทฒๅจๅๆ็ปญ โ Jiemian
What happened: Weibo, Chinaโs Twitter-like platform, is reported to acquire its live streaming partner Yizhibo. The latter received a new round of financing injected by Weiboโs acquisition fund on September 27. Teams from Weibo and Yizhibo will formally start working together in October after the National Day Holiday. The acquisition process is expected to be completed by the end of 2018.
Why itโs important: Prior to the deal, started in 2016, Yizhibo and Weibo established a collaborative partnership for content creation as well as circulation. Weibo also participated in the latest RMB 500 million funding Yizhobo received. Weaker than market leaders such as Huya and Douyu regarding market power, Yizhiboโs formally being part of Weibo would create a stronger social-interaction based business model to further leverage Weiboโs huge traffic and massive social influence.
