ไธๅ ๆๆบๅฎฃๅธ่ฆ้ ็ต่ง ๅๅค่ฟๅๆบ่ฝๅฎถๅฑ โ Tencent Tech
What happened: Pete Liu, founder and CEO of smartphone startup OnePlus, announced on September 17 that the company has decided to enter the smart TV market. Liu believes that in the future TVs will be transformed into an intelligent screen which will connect and enhance a smart homeโs use cases. OnePlus has over five million registered users across 196 countries. Liu would also like to leverage the user base advantage for the new product line.
Why itโs important: Itโs uncertain whether OnePlusโ decision is for innovation or the purpose of diversifying its product portfolio for commercial gains; or both. Nevertheless, Liuโs announcement implies a path which shares some common elements with that of Xiaomiโs: community, devices connected via IoT, and an internal product matrix and ecosystem. OnePlusโ future moves deserve close attention.
