Editorโs note: A version of this originally appeared on the China Business Cast. China Business Cast is a podcast featuring experienced entrepreneurs and business people making things happen in China. If you want to learn from on the ground accounts of how business actually gets done in China, this is the program for you.
Ready for the last episode of 2016?!
This episode is quite different from the ones we did before as itโs a recording of a talk given on one of Mikeโs Global From Asia Hong Kong trips given by Kim Leitzes from ParkLU. ParkLU built a platform that connects brands and SMEโs with key opinion leaders (KOLs) in China.
So, donโt expect an interview, but itโs still really interesting. Have a look at the show notes, lotโs of topics there.
To all our listeners have a Happy 2017!!
Listen to the episode here or subscribe.
EPISODE CONTENT:
- Kim Leitzes โ background
- The Increasing budgets on KOL marketing. How much are companies are spending now?
- Which KOLs should you approach?
- Who are these KOLs?
- The difference between celebrities and a KOLs?
- How does a Chinese consumer find your product? Whatโs the customer journey?
- Why or why not consumers will buy from you?
- Whatโs the reason Taobao has 20 images presented?
- Do and donโt when reaching KOLs?
- What are the 3 steps you need to ask the KOLs when posting for you?
- Is there a minimum of KOLs you need to work with?
- Is it more powerful to get one top tier KOL or working with many smaller ones?
- Whatโs the biggest mistake brands make when approaching KOLs?
Episode Mentions:
Intro
- Enter China
- Masterminds page
- Music Credit โ NEU project (NEU China for Berlin / NEU Diverge for Beijing)
- China Business Cast WeChat group add Mike -> โMicheliniโ or Shlomo -> โshlomofโ
- Asia Podcast Network
- HK trip global from Asia
Interview
- Taobao
- Baike zhidao (Similar to Chinaโs Quora)
- ParkLu
- Kim Leitzes Linkedin page
TechNode does not necessarily endorse the commentary made in this program.
