A lot of glory goes to the companies in Chinaโs e-commerce and O2O market, but behind every food order and Taobao purchase is a delivery person, hustling the last mile in a complex system of logistics.
Chinaโs retail e-commerce and O2O food delivery market is the the largest in the world. According to research provider eMarketer, sales from Chinaโs retail e-commerce industry will hit $899 billion USD by the end of this year. Last November during Singles Day, the largest shopping day of the year in China, Alibabaโs logistics arms Cainiao claimed it processed more than 300 million delivery orders. Needless to say, thereโs a lot of money resting on the shoulders of Chinaโs โlittle brothersโ (ๅฐๅฅ) โ a popular nickname for deliverymen in China.
In meeting the demand of millions of consumers, Chinaโs delivery system has developed quirks and innovations of its own. Here are four that we think you should know about:
1. Forget PO boxes โ just send your packages to a convenience store
One of the annoying things about packages is having to be around when the deliveryman arrives. In China, many people choose to receive packages at work instead of at home, since most offices have someone in charge of receiving packages.
Itโs handy, but the downsides are lack of privacy, as well as not being able to receive packages after work hours. To get around the problem, e-commerce sites like Taobao and Tmall let you select convenience stores as a package drop off locations instead.
2. Scooters = shortcuts
Time is money. Thatโs especially true in the world of food and package delivery. In China, that often translates to creative scooter routes and reckless driving. Sidewalks, one-way streets, narrow alleys โ everythingโs fair game when youโre trying to deliver as many food orders as you can.
For example, here are some maps drawn by a โlittle brotherโ in Beijing, complete with labels for highly congested roads and shortcuts through hutongs, Beijingโs labyrinth-like neighborhoods.
3. No address? No problem.
The majority of Chinaโs population does not reside in tier-one cities like Beijing and Shanghai. According to the World Bank, 44% of Chinaโs population was considered rural in 2015.
But less infrastructure doesnโt mean packages canโt be delivered. Instead of having to list out a specific address, package recipients can add a description of where they live.
For example, this man describes his address as: โAcross the bank at 480 Renmin Road in the housing complex for civil servants of the Ministry of Reserves.โ Thereโs also a phone number and name so the deliveryman can hand off the package once he arrives.
4. Feeling impatient? Track deliverymen in real-time and send them push notifications to hurry up.
Finally, if youโre really hungry, instead of helplessly waiting for the deliveryman to arrive, you can scrutinize their movements on O2O apps like Meituan. These apps lets you track deliverymen in real-time and push them to drive faster by sending them alerts through the app. You can also call or text them directly.
Image credit: MuchMania/Shutterstock, Wyol.com.cn
