WeChatโ€™s monthly active users were 355 million in Q4 2013, a 121% year-over-year increase and 6% quarter-over-quarter, as its parent company Tencent reported today. Unlike many other mobile services, the company doesnโ€™t count login as an active action. Active users under its standard should have sent out at least a message or participate in a transaction in a month.

Tencent has stopped reporting total registrations and overseas users. But the company disclosed that USD100-200 million were spent in 2013 for marketing WeChat overseas. The management expect a similar amount of money will be spent there in 2014.

A total of RMB600 million (a little less than $100 million) was generated from mobile games on Mobile QQ and WeChat in the quarter. Mobile games hadnโ€™t been added onto the two mobile apps until August last year. The quarterly ARPU of smartphone games is 60-70 yuan ($10-11) .

There were still 808 million monthly active users of QQ IM, Tencentโ€™s flagship product, in the same quarter and 625 million of Q-zone, the Facebook-like social service of Tencent.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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  1. Pingback: WeChat monthly active users reached 355 million in Q4 2013 | GeekTime
  2. Pingback: web2asia | Daily Digital Pulse of China: WeChat Reaches 355 million Monthly Active Users in Q4 2013 - web2asia
  3. Pingback: web2asia | WeChat Reaches 355 million Monthly Active Users in Q4 2013 - web2asia
  4. Pingback: Tencent's QQ IM Reaches 200 million Concurrent User Record | TechNode
  5. Pingback: Tencentโ€™s QQ IM Reaches 200 million Concurrent User Record, Thanks to Mobile QQ | GeekTime
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