Sina Weibo launched Shangou, which literally means flash sale in Chinese, last week. it posts a good 9 pm everyday. The official Weibo account of the enterprise who is offering the good is featured on the home page.

It is widely-agreed in China that flash sale could work on a platform like Weibo. And there are successful cases. Xiaomi sold 50 thousand phones in five minutes on Sina Weibo in December 2012; SMART sold 666 cars within nine hours in January 2013; LeTV sold 50 thousand set-top boxes within an hour in the past April.

Whatโ€™s more,  flash sale deals brought those businesses more Weibo fans and publicity, and Sina Weibo gained some users for its payments service.

If Sina doesnโ€™t charge businesses for such deals for now, it must start doing so at some time in the future.

Thereโ€™s also a sub-site for group-buying under Shangou.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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